Privacy Policy

Your data, handled with the same care as our matcha

Effective date: 14 February 2026

Qing Wu Tea Pte Ltd (UEN: 202601218R) (“Qing Wu”, “we”, “us”) respects your privacy and is committed to handling your personal data responsibly. This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit our website (the “Site”), place an order, or contact us.

By using our Site or providing your personal data, you agree to the practices described here.

1) What We Collect

Depending on how you interact with Qing Wu, we may collect:

Information you provide

  • Name, email, phone number
  • Billing and delivery address
  • Order details (items purchased, preferences, notes)
  • Account details (if you create an account)
  • Messages and information you share with our team (e.g., customer support enquiries)

Payment information

  • Payment status and limited identifiers needed to confirm and manage transactions
    (Payment details are typically processed by our payment partners; we do not store full card details.)

Information collected automatically

  • Device/browser details, IP address, time zone
  • Site usage data (pages viewed, clicks, referrers)
  • Cookies and similar technologies (see Section 6)

2) How We Use Your Data

We use personal data to:

  • Fulfill your order (process payment, arrange delivery, send order updates)
  • Support you (respond to enquiries, resolve issues)
  • Operate and improve the Site (performance, analytics, troubleshooting)
  • Protect our customers and business (fraud prevention, security)
  • Send updates (only where permitted): news, product launches, and offers—always with an opt-out option
  • Meet legal and regulatory obligations

3) When We Share Your Data

We only share personal data when needed to run our business and deliver our services, such as with:

  • Shopify, our e-commerce platform provider
  • Payment processors, to complete transactions
  • Delivery/logistics partners, to ship your orders
  • IT, analytics, and marketing service providers, to help us run and improve the Site
  • Professional advisers (e.g., legal/accounting) where necessary
  • Authorities where required by law or to protect our rights

We do not sell your personal data.

4) Overseas Processing

Some of our service providers may process or store data outside Singapore. Where this happens, Qing Wu takes reasonable steps to ensure your data is protected to a standard comparable to Singapore’s requirements.

5) Retention

We keep personal data only for as long as necessary for operational, legal, tax/accounting, and customer support purposes. When it’s no longer needed, we securely delete or anonymise it.

6) Cookies & Similar Technologies

Cookies help our Site work properly (for example, keeping items in your cart), remember preferences, and understand how the Site is used so we can improve it. Some cookies may also support marketing measurement if you enable marketing features.

You can manage cookies through your browser settings. Disabling certain cookies may affect Site functionality.

7) Your Choices & Requests

You may request to:

  • Access the personal data we hold about you
  • Correct inaccurate personal data
  • Withdraw consent for certain uses (such as marketing), subject to legal/contractual limits

To make a request, contact us using the details below. We may need to verify your identity before processing.

8) Security

We maintain reasonable safeguards designed to protect personal data against unauthorised access, use, disclosure, alteration, or loss. No method of transmission or storage is 100% secure, but we work to protect your information with care.

9) Children

Our Site is not intended for children under 13 (or such other age required by applicable law). We do not knowingly collect personal data from children.

10) Contact (Data Protection)

For questions or requests relating to this Privacy Policy or your personal data:

Qing Wu Tea Pte Ltd (UEN: 202601218R)
Email: matcha@qingwu.sg
(Please include your order number in the subject line for faster support.)

11) Updates

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. The latest version will always be posted on our Site, with the effective date shown at the top.